Pick me.

When you receive a ‘viral marketing’ email no less than 5 times on the same day, you can be sure that (a) it’s working for whoever produced it, (b) you’re more than likely to pass it on and (c) it’s probably something something pretty funny. So since it’s sport and, for that matter, elite sport at it’s [...]

Swimming in the Money, Gardening out in the Cold…

This week saw the announcement of a landmark long term commitment from British Gas to support British Swimming to the tune of £15m. It’s reported that the money will be invested across all forms of the aquatic sport and at every level from grass roots to elite. Whilst it may come as a sucker punch to [...]